A quick Google reveals that The Sun has had various Alton Towers offers over the years.

However, the latest one is here:

http://www.thesun.co.uk/sol/homepage/advertisement_feature/alton_towers/article2... (20 March 2009)

http://www.thesun.co.uk/sol/homepage/advertisement_feature/alton_towers/article2... (26 March 2009)


Both refer to the 0871 number and don't give us any clues as to were it goes, eg directly to Alton Towers or to a third party call centre.

I think that we should assume that it goes to directly Alton Towers whose switchboard we have listed as 01538 704600. Call it and ask for bookings then quote "SUN".

Alternatively, you can book Alton Towers Hotels online here. There is a box for promotional code, so I it might be worth a try entering "SUN" (no quotes) into that box.

Do let us know how you get on as it may help others with the same query.