The Advertising Standards Authority (ASA) has teamed up with the communications watchdog Ofcom to censure broadband providers over the way they advertise their services. See full story here:

http://www.cityam.com/232831/advertising-standards-slams-telcos-over-broadband-prices

It's not spelled out, but I presume this is primarily the "line rental" factor.

kasg wrote on Jan 25^th, 2016 at 3:46pm:

It's not spelled out, but I presume this is primarily the "line rental" factor.

Yes  basically the ASA is considering a series of recommendations that would mean providers are bound to prominently display a single monthly cost for the broadband products on adverts and for line rental to be included in that price rather than as a separate cost.

It's also expected to call for contract length to be made more explicit.

I am not in favour of an all-in price. I'd want to know how much the individual elements cost

Ian01

Surely it would be possible for the companies to advise of the individual elements within the additional information on the advert/deal?

What I think Ofcom should REALLY look at is the ever increasing cost of line rental for home phones!  :o

I guess that line rental has increased due to a large chunk of it effectively subsidising other services.

Ian01 wrote on Jan 26^th, 2016 at 10:19am:

I am not in favour of an all-in price. I'd want to know how much the individual elements cost

Ideally, yes, but if a company only offers broadband on the condition that you take up their line rental, I can't see that there is any obligation on them to even have a separate price, let alone quote it.