In this exchange  Phone Pay Plus say they cant directly enforce the UK Calling Changes,but they will investigate possible breaches of their  Code where issues are flagged up.(Premium rate users are required to be upfront about the service they offer and the cost.)


Lauren Keeling
24/08/2015 15:31
Regarding the UK Calling Changes; if this aligns with the new code, does that mean the enforcement action stated above also applies to the UK Calling Campaign? And businesses will be fined if they do not comply? Thanks,
PhonepayPlus
24/08/2015 16:14
Hi Lauren, I'd be happy to answer thoroughly, but what enforcement action are you referring to? PhonepayPlus does take enforcement action when there is evidence that phone-paid services are operated contrary to our Code. The UK Calling campaign is directed at consumers and businesses using non-geographic call services. While the guidance given through this campaign is not directly enforceable by PhonepayPlus, we will investigate possible breaches of our Code where issues are flagged up.

https://www.phonepayplus.org.uk/blogs/2015/july/the-new-code-of-practice