It would be rather tempting to think that Telegraph Books was engaging in a sense of deliberate irony with its wholly inappropriate choice of a 5p per minute 0844 number (0844 8711515 ) as the number to call them on to order a copy of"Trust Me, I'm A Junior Doctor".

See www.telegraph.co.uk/health/healthadvice/maxpemberton/4949269/Finger-on-the-Pulse...

However experience would undoubtedly tell us that rather than being anything so subtle it will of course just be the naked greed of the Telegraphs Books sales director that is responsible for this singularly inappropriate choice of telephone number for all Telegraph Books order line calls.