New rules to stamp out landline mis-selling come into force

From tomorrow, telecoms companies in the UK will have to adhere to strict new Ofcom rules to stop the mis-selling and slamming of landline services, or face fines of up to 10 per cent of their turnover.

The new rules are designed to strengthen protection for consumers and enable Ofcom to take swift and more effective action against telecoms providers that break them.

Companies use a variety of sales and marketing activities to gain customers, the majority of which are carried out responsibly. However, some businesses attempt to gain customers through dishonest activities such as mis-selling, or slamming where customers are simply switched from one company to another without their knowledge and consent.

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