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ASA/Ofcom slams-telcos-over-broadband-prices. (Read 7,519 times)
bigjohn
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ASA/Ofcom slams-telcos-over-broadband-prices.
Jan 22nd, 2016 at 10:46am
 
The Advertising Standards Authority (ASA) has teamed up with the communications watchdog Ofcom to censure broadband providers over the way they advertise their services. See full story here:

http://www.cityam.com/232831/advertising-standards-slams-telcos-over-broadband-p...
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« Last Edit: Jan 22nd, 2016 at 10:48am by bigjohn »  

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kasg
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Re: ASA/Ofcom slams-telcos-over-broadband-prices.
Reply #1 - Jan 25th, 2016 at 3:46pm
 
It's not spelled out, but I presume this is primarily the "line rental" factor.
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bigjohn
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Re: ASA/Ofcom slams-telcos-over-broadband-prices.
Reply #2 - Jan 26th, 2016 at 5:24am
 
kasg wrote on Jan 25th, 2016 at 3:46pm:
It's not spelled out, but I presume this is primarily the "line rental" factor.


Yes  basically the ASA is considering a series of recommendations that would mean providers are bound to prominently display a single monthly cost for the broadband products on adverts and for line rental to be included in that price rather than as a separate cost.

It's also expected to call for contract length to be made more explicit.

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« Last Edit: Jan 26th, 2016 at 5:26am by bigjohn »  

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Ian01
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Re: ASA/Ofcom slams-telcos-over-broadband-prices.
Reply #3 - Jan 26th, 2016 at 10:19am
 

I am not in favour of an all-in price. I'd want to know how much the individual elements cost

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CJT-80
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Re: ASA/Ofcom slams-telcos-over-broadband-prices.
Reply #4 - Jan 26th, 2016 at 12:56pm
 
Ian01

Surely it would be possible for the companies to advise of the individual elements within the additional information on the advert/deal?

What I think Ofcom should REALLY look at is the ever increasing cost of line rental for home phones!  Shocked
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Ian01
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Re: ASA/Ofcom slams-telcos-over-broadband-prices.
Reply #5 - Jan 26th, 2016 at 1:40pm
 

I guess that line rental has increased due to a large chunk of it effectively subsidising other services.

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kasg
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Re: ASA/Ofcom slams-telcos-over-broadband-prices.
Reply #6 - Jan 26th, 2016 at 2:12pm
 
Ian01 wrote on Jan 26th, 2016 at 10:19am:
I am not in favour of an all-in price. I'd want to know how much the individual elements cost

Ideally, yes, but if a company only offers broadband on the condition that you take up their line rental, I can't see that there is any obligation on them to even have a separate price, let alone quote it.
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