Letter from the ASA after I forwarded a whole pile of supermarket leaflets to them all of which stated 0845 as local rate, quoting the Datel decision back at them:
Dear<me>
YOUR COMPLAINT: ASDA AND 0845 'LOCAL RATE'
Thank you for contacting us and sending the leaflets you objected to.
As you know we've already investigated and upheld complaints about this issue and I'm concerned to hear that advertising like this continues. I've therefore passed the case to our Compliance team, which will follow it up.
The Compliance team doesn't report to complainants or publish the details of its work but it will address the problem.
Our website,
www.asa.org.uk, contains information about the ASA and the work we do, including the results of investigations into other complaints.
Yours sincerely
Tim Evans
Complaints Executive
Tel: 020....
Email ....@asa.org.uk
I'm not sure if that's a sweeping-it-under-the-carpet response, or if the Compliance Team actually acheives results... Time will tell.
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Advertising Standards Authority (ASA) (Read 30,865 times)
