http://www.worcestershirehealth.nhs.uk/Internet_Library/Primary_Care_Trust/board...USE OF NON-GEOGRAPHIC (‘0844’) TELEPHONE NUMBERS BY GP
PRACTICESIntroductionThere has been considerable media debate regarding the use of 0844 (nongeographic)
telephone numbers by GP practices. In Worcestershire there are
eleven practices using 0844 numbers.
BackgroundIn April 2005 the Department of Health wrote to PCT Chief Executives stating
that Ofcom was considering changes to the pricing arrangements, which could
mean that revenue sharing on 0844 numbers would not be possible. The letter
made PCTs aware that the Department was reviewing the use of all nongeographical
numbers and that practices should bear this in mind if they were
considering switching.
In September 2005 Ofcom proposed that providers of 0844 numbers should be
required to publish more comprehensive and accurate pricing information, and
stated that it planned to monitor the types of services offered on 0844 numbers
and would consider taking action if providers started to offer services on 0844
numbers which were better suited to other number ranges.
In December 2006 the Department of Health wrote to PCT Chief Executives
regarding the introduction 03 numbers which will be charged at the same rate as
calling a geographical number and can be included in any inclusive or low-cost
call packages.
Contractual ObligationsWithin Worcestershire the eleven practices with 084 numbers are contracted to
four service providers – Connaught Communication Systems Ltd, Midland
Communications, STL Communications Limited and NEG Telecom Limited. Two
practices have purchased systems outright whilst the rest have contracts which
have between 2½ and 6½ years to run.
Cost of CallsThere is a significant variation in the cost of calling 0844 numbers from mobiles
and the patient is very much in the hands of his or her service provider. For those
patients with a BT residential landline on a standard contract the cost of a
daytime call to an 084 number is 4.255 pence per minute (excl. VAT) 5.00 pence
(incl. VAT). In comparison the cost of making a local BT call in on standard
contract in the daytime is 3.36 pence per minute (excl. VAT) 3.95 pence (incl.
VAT) with a connection fee of 5.10 pence (excl. VAT) 6.00 pence (incl. VAT). On
the face of it there is very little difference between the two. However, significant
numbers of patients will be on low cost call packages, either with BT or other
providers, which may include free daytime calls but will exclude 0844 numbers.
084 vs 03 vs local NumberA practice using an 0844 number will receive a share of call income from the
service provider. This will either be a payment directly to the practice or will be
used to reduce their lease payment.
If a practice moved to an 03 number patients would benefit as these numbers
can be included in low cost call packages. However, 03 numbers will not be
attractive to a practice as not only would they lose their revenue share but they
would also pay to receive incoming calls.
Practices could revert to a local number which could benefit the patient. The
downside from the practice’s point of view is they would once again lose their
revenue share.
SummaryPractices are independent contractors and as such the decision on the type of
telephone system they use is entirely theirs. However, the PCT could
recommend that, in future, practices do not migrate to an 0844 number and this
could be made a the prerequisite for funding of a GP premises development.
The telephone market is extremely competitive and whilst there is little to choose
between the cost of a call to an 0844 number and to a landline on a BT standard
contract the reality is that, for a significant number of patients, this is not a valid
comparison because of the availability of discount call packages.
Migration to an 03 number is not an attractive option for practices as not only
would they lose their revenue share they would actually pay to receive incoming
calls.
Migration to a local number would mean practices would lose their revenue share
but a significant number of patients would benefit from their discount call
packages. Essentially we would be returning to a pre-0844 era in that practices
would pay the full cost of their telephone lease.
Paul Bates
October 2007